A memorandum of understanding (MoU) was signed between Minhaj University Lahore and ASK Development (Private) Limited to promote mutual relations and cooperation. The ceremony, held in the boardroom hall, witnessed the Vice Chancellor of Minhaj University Lahore, Professor Dr. Sajid Mahmood Shahzad, and the Chief Operating Officer and Director of ASk Development (Private) Limited, Rana Khurram Ali, signing the MoU. According to the MoU, consulting management and advisory services, campus brand activation, online social media marketing, orientation tours, specialized soft skill development programs certification, and human capital support programs will be conducted. Associate Director  Directorate of Advancement Minhaj University, Imran Haider, also attended the ceremony.